The Potentials of Marketplace Sales in the ParaPharma Industry
In the last few years there has been an increase in the sales of parapharmaceutical products online: this is a constantly growing trend.
For this reason this appointment of BrandOn Focus has been dedicated to the Potentials of Marketplace Sales in the ParaPharma and PersonalCare Industries.
The agenda of the event included several topics: industry data has been provided on the sales of parapharmaceutical products on Online Marketplaces and the potential of this sales channel.
Media Partner of the event was FarmaciaVirtuale.it, an online magazine created to share knowledge about the profession of pharmacist. With thousands of unique accesses per month, it has an integral part of the Italian pharmaceutical information context.
Some important guests took part to the event, sharing their success stories:
- Alfonso Di Stasio, Founder of FarmaciaVirtuale.it – Pharma Communication Specialist;
- Lorenzo Savini Nicci, E-commerce Manager Manetti & Roberts, of Bolton Group;
- Francesco Zaccariello, Managing Director of Atida Italy.
Paola Marzario, founder of BrandOn Group and expert in Marketplaces at national and international level, talked about opportunities and complexities that a company has to face in order to maximize sales on these digital platforms, comparing her experience with operators of the sector and well-known brands.
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Moderator: Paola Marzario – Brandon Group Founder
