Winning strategies for Black Friday
What is Black Friday?
Black Friday originated in America as a day dedicated entirely to shopping, both online and offline. Now widespread throughout the rest of the world, including Italy, the “Black Friday” offers the best discounts and deals of the year, where it’s possible to purchase items for up to 70% off the original price.
For brands and businesses, it represents a tremendous sales opportunity, but it’s crucial to set the right strategy to achieve the best results!
How to approach Black Friday?
During this BrandOn Focus, we explored the potential of marketplaces and provided valuable advice on selling online and preparing for the most anticipated event of the year. This includes defining the strategy, choosing products and marketplaces, and implementing advertising strategies.
The event has been coordinated by Paola Marzario, founder of BrandOn Group and international expert in Marketplaces. Thanks to the participation of industry experts, professionals, brands, marketplaces, and institutions, excellent case studies have been provided as proof of the importance, today, of being present online with the right partners.
Our guests:
- Corrado Di Scala, Digital Marketing Manager – Beko
- Silvia Greco, E-commerce Manager Europe – Ariston
- Shakhil Shah, Business Development Partner – Allegro
- Anna Maria Vaccaro, Marketing and Communication Specialist – Meliconi
- Mario Coppola, Adv Manager – BrandOn Group
The Agenda:
- Black Friday: the role of Customer Journey – Paola Marzario
- The Allegro’s Black Week – Shakhil Shah
- Omnichannel on Black Friday: Beko – Corrado Di Scala
- Entry on Marketplaces: Meliconi – Anna Maria Vaccaro
- The importance of Advertising: Ariston Group – Silvia Greco | Mario Coppola
