About Us – BrandOn Group
At BrandOn Group, our mission is to facilitate the sale of products on major European marketplaces.
We support companies with state-of-the-art technologies and highly developed know-how, enabling sustainable growth and immediate increases in sales. With our expertise, we help companies reach their targeted audience when they need it most, ensuring the right visibility for their brands.
BrandOn Group understands precisely where your ideal consumers are located.
As the Merchant of Record (MoR) for numerous marketplaces, including Amazon, Zalando, and Bol, we were founded with the specific goal of revolutionizing the way companies enter and expand on online marketplaces.
Through the development of our innovative proprietary technology, we offer unique services that enable companies to sell on marketplaces and expand their businesses. Over the years, we have grown alongside the companies we support, expanding our range of services and positioning ourselves as one of the main players in the European e-commerce industry.
BrandOn Group History
Our company’s history is marked by innovation, dedication, and continuous growth. From our humble beginnings to becoming leaders in the European e-commerce landscape, every step of our journey has been guided by our commitment to excellence and customer success.
2012 – 2013
The Beginnings
First Italian fashion and design distributor
Founded by Paola Marzario in 2012 under the name Brandon Ferrari, we market ourselves as the first Italian digital distributor of domestic brands.
With a focus on fashion and design, we position and manage our clients’ sales on websites of “Flash Sales” like Privalia and Showroom Privé.
Right from the outset, many independent investors place their trust in our company’s potential, resulting in an initial round of investment with Dpixel and Business Angels. Byl 2013 we’re already over 500 sales campaigns.
2014-2015
Development of proprietary technology
Complete integration of suppliers and distributors
In 2014 we carry out integration upstream with the suppliers’ warehouses and downstream with the distribution platforms.
In 2015 with the second round of investment, we extend our range of market outlets,from platforms of off-price retailers to the bigger, more established online marketplaces.
This is a growth opportunity both for the company and for our clients, which results in management of online sales channelled towards and via global marketplaces like Amazon and Ebay.
2016-2017
Development of e-commerce marketplaces
Online sales on global marketplaces
In 2016, under the new name BrandOn Group we attract new strategic investors – Buy Vip, NH management and Banca Sella – in support of growth of the main international marketplaces, first and foremost Amazon.
Also in 2016 we open our first Vendor and Seller accounts on Amazon, becoming an Innovative SME by the end of the year.
In September 2017 we open the first five Pan-European Amazon accounts, ending the year with urnover of €4.9 million.
2018-2019
Internationalization of proprietary technology
Investments and new technological platform
In 2018 we launch the new proprietary technology platform, enabling the integrated management of Amazon orders.
New investors – Primomiglio S.G.R. and CDP Venture, – enter our portfolio with the aim of developing a strategy focusing on technological innovation, internationalization and diversification of services and sales channels.
We end 2018 with turnover of €9.4 million, a year-on-year increase of 95%.
In 2019 we acquire Cosmesi Italia, a vertical portal and seller active on many international marketplaces, and focusing on Beauty & Cosmetics products.
Thanks to organic growth on all sales channels and for all product categories handled, our urnover increases by another 125% and amounts to €20.8 million.
2020 – 2021
Expansion and consolidation
Enhancement of services and channels
2020 sees the launch of a Value-Added Services portfolio so as to maximize sales in accordance with the digital strategy specifically designed for the client.
In March 2020 in less than three weeks we design and launch a new business channel, eProcurement, to meet the demands of large national enterprises (including Eni, Saipem, Terna, and Ferrovie dello Stato[Italian State Railways]) faced with the urgent need to supply products in response to the COVID-19 emergency.
In September and October 2020 we attract a new round of investment with CDP Venture Capital – Fondo II and Credem Private Equity, with the aim of funding our organic growth and international acquisitions.
2022 – Today
Expansion of the B2C channel
Boosting of B2C sales
In 2022, the acquisition of the French company ASD enables us to consolidate our positioning and B2C expertise, increase our presence and coverage in European marketplaces, and double revenue by triggering important industrial synergies between marketplaces, suppliers and products.
With four head offices in Europe – two in Italy and two in France – , and thanks to the range of our services, today we’re a key player across Europe. We end the year having almost doubled turnover.
Management Team
The backbone of BrandOn Group is our dedicated team of professionals who share our passion and commitment to our mission. Meet the individuals driving our company forward and leading us toward new horizons of success.
Paola Marzario
Founder
Andrea Volpe
Group CEO
Alberto Oliva
CFO
Nicolas Michel
CEO BrandOn France
Luca Capone
COO
Operations
Claudio Petito
CSO
Sales
Valentina Lagrasta
CLO
Logistics
Luca Santodonato
Head of IT Engineering
Investors
We owe much of our success to the trust and support of our investors, who have enabled us to pursue a path of constant growth and innovation.
What They Say About Us
Discover what leading magazines and industry experts have to say about our innovative approach and how we have supported companies in expanding their businesses on online marketplaces.
BrandOn Group is among the 10 finalists of StartUp Italia 2023
BrandOn Group is among the 10 finalists of StartupItalia 2023! 🚀 The challenge on the stage of Borsa Italiana at […]
Selling Fashion online: the trends that are changing the game. Interview with Paola Marzario
How is the fashion sector of online commerce changing? What are the trends that will determine the future of the […]
Beauty online: the BrandOn Group rank
“L’Economia” – Corriere della Sera:
The year 2022 saw a boom in the cosmetics industry.
But when it comes to beauty, you should not only think of women […]
Awards and Recognitions
We take pride in the awards and recognitions we have received, which serve as a testament to our dedication and commitment to our work. Since 2012, we have never stopped believing in our mission, and together, we will continue to achieve even greater goals.
CHAMPIONS OF GROWTH
LA REPUBBLICA
– 2024 –
This prestigious recognition sees us ranked among Italy’s fastest growing companies in the time frame 2019-2022.
FT 1000
EUROPE’S FASTEST
GROWING COMPANIES
– 2023 –
This prestigious recognition sees us ranked among Europe’s 1000 fastest growing companies in the time frame 2018-2021.
TOP 100
CHAMPIONS OF GROWTH
LA REPUBBLICA
– 2023 –
This prestigious recognition sees us ranked among Italy’s 100 fastest growing companies in the time frame 2018-2021.
TOP 100
LEADERS OF GROWTH
IL SOLE 24 ORE
– 2023 –
This prestigious recognition sees us ranked among Italy’s 100 fastest growing companies in the time frame 2018-2021.
TOP 100
LEADERS OF GROWTH
IL SOLE 24 ORE
– 2022 –
This prestigious recognition sees us ranked among Italy’s 100 fastest growing companies in the time frame 2017-2020.
TOP 250 – FT 1000
EUROPE’S FASTEST
GROWING COMPANIES
– 2021 –
This prestigious recognition sees us ranked among Europe’s 250 fastest growing companies in the time frame 2016-2019.
TOP 60 – 450
LEADERS OF GROWTH
IL SOLE 24 ORE
– 2021 –
This prestigious recognition sees us ranked among the top 60 companies out of 450 participants in the 4th edition of “Leaders of Growth”, a ranking organized by Italy’s leading financial daily Il Sole 24 Ore.
UNICREDIT
TEL AVIV
BOOTCAMP
– 2020 –
One of 10 Italian scale-ups led by female entrepreneurs chosen to take part in a series of meetings with key players and talented innovators from the Israeli start-up ecosystem.
TOP 100 – FT 1000
EUROPE’S FASTEST
GROWING COMPANIES
– 2017 –
This prestigious recognition sees us ranked among Italy’s 100 fastest growing companies in the time frame 2012-2015.
EXPO
LOMBARDIA
– 2015 –
BrandOn Group chosen as one of the examples of Italian excellence showcased at Expo Milano 2015 in connection with the selection for development of highly innovative new companies.
SMART&START
INVITALIA
– 2015 –
BrandOn Group included among the start-ups selected for access to Smart&Start Italia funding, an incentive supporting the establishment and growth of innovative start-ups.
INNOVATION
IN THE TERTIARY SECTOR
– 2014 –
BrandOn Group selected as eligible for non-repayable equity contributions to fund the establishment of qualified, state-of-the-art services favouring business innovation processes in the tertiary sector.
DEVELOPMENT OF
NEW BUSINESSES
– 2013 –
BrandOn Group selected as eligible for non-repayable equity contributions to cover the costs of development of a new business.
This is our story, the journey we have embarked on alongside the people, professionals, and companies that have supported and chosen us. If you want to become part of this remarkable journey, contact us today. Together, we will define the stages of your journey on online marketplaces.
