Being on Amazon is not a strategy. It’s just the beginning.
In 2025, Amazon is a competitive battlefield, not a display window. It rewards brands that know the rules, control their data, and move fast.
In this article, we break down the 5 most common mistakes brands make on Amazon — backed by real-world data and case studies.
1. Thinking that “just being there” is enough
Amazon is not a storefront. It’s a war zone.
A well-known Italian food brand listed 60 SKUs on Amazon… with no real plan. The result?
- CTR below 1.2%
- Flat sales: €8,000/month despite over 15,000 impressions
After Brandon Group stepped in with strategic content, A+ pages, SEO, and launch campaigns:
- CTR jumped to 3.4%
- Sales tripled within 90 days
- Monthly revenue stabilized at €20,000+
Presence doesn’t convert. Performance does.
2. Leaving everything to the distributor
One fashion brand had 12+ duplicate listings of the same product, all posted by third-party resellers, with low-res images and inconsistent pricing.
Brandon Group helped the brand:
- Regain catalog control via Brand Registry
- Consolidate 48 ASINs into 10 clean variations
- Align product content and pricing with brand guidelines
Results:
+78% conversion rate, +64% positive reviews — all in just 60 days.
3. Underestimating reviews
Just one star less can lead to -30% fewer sales.
A beauty brand had a top-seller stuck at 4.0 stars. By activating Amazon Vine and using automated post-purchase emails:
- Ratings climbed to 4.6 in 60 days
- Conversion rate increased 29%
- Negative comments dropped 43% thanks to timely responses
Reviews are the new customer service.
4. Running ads without a strategy
“Let’s try some Sponsored Products…”
And the budget vanishes.
One automotive brand was spending €3,000/month on ads with no KPIs. ROAS? A weak 1.4.
After a performance audit by Brandon Group:
- 62% of poor-performing keywords were paused
- Budget was reallocated to high-margin ASINs
- ROAS soared to 3.9 in just 45 days
Clicks without strategy = money burned.
5. Not learning the rules of the game
FBA, A+, Brand Registry, Buy Box, Vine…
Amazon has its own language. If you don’t speak it, you’re invisible.
A European petcare brand relied on a generic reseller and didn’t understand Buy Box logic. The result:
- Duplicate listings
- Inconsistent margins
- Zero brand control
After switching to a 3P model with Brandon Group (Seller Central + FBA):
- Margin grew by 40%
- Full control of content and promotions
- Reached #1 in the “Pet Care” category in under 6 months
Conclusion: These mistakes are costing brands real money
Each mistake on Amazon has a cost.
Not just in sales, but in brand perception, margin erosion, and long-term control.
At Brandon Group, we help over 80 European brands avoid (and recover from) these traps — by building smart, scalable Amazon strategies.
Want to find out if you’re making one of these mistakes?
Request a free business review or get our exclusive guide “How to Fix Amazon Before It Hurts Your Brand.”
